“I disagree with your analysis of the reasons why Steve Jobs attracts so much interest. My viewpoint is that Apple (and some other companies) are run in a similar way to religious organisations, with a mysticism surrounding the upper echelons of power. How much of this is deliberate or a by-product of there marketing strategies is a difficult thing to quantify. Certainly by pitching their products as aspirational, they are always more likely to have more devoted customers in a similar way to Ferrari, Sony, etc customers.”
— BBC - dot.life: The Steve Jobs obsession
